Designing anything for a brand always involves some creative give and take. It’s important to stay within the brand guidelines that make up the company’s look and feel. But it can be frustrating interrupting a moment of creative flow because you have to find your PDF style guide to ensure you’re using the exact correct shade of turquoise.
That’s where Canva’s brand kit tool comes into its own. With a brand kit, your colors, fonts, and approved imagery are all saved right into the design platform, making it easier and quicker than ever to stick to your brand
A brand kit is the key to building brand equity — ensuring your company is represented in a consistent and appealing way across all types of content. With brand parameters built right into the platform, everyone who creates content for your company, from business cards to presentations to press releases and social posts, is easily able to represent your brand identity correctly, every time. Recent research shows that brands that use consistent imagery and messaging generate more revenue than those that don’t.
And it’s not just for internal team members to use: brand kits can also easily be sent to external collaborators and advocate partners.
Plus, you can create multiple brand kits to meet the guidelines for various campaigns, product lines, or sub-brands within your company.
In this video Claydon and Rachael show you how to create and scale your brand identity and keep your digital assets consistent.
Whether they’re created by your social media team, sales representatives, or customer advocates, assets associated with your company should always include the same colors, fonts, and logos. Any missteps could hurt your brand reputation along the way. For example, if you saw an ad for McDonalds, but the M logo in the corner wasn’t the golden arches you were expecting, it’d be easy to dismiss the ad as spammy or illegitimate.
According to a recent Lucidpress study, 85% of companies report having brand guidelines, but nearly two thirds say that they aren’t enforced.That’s why having all your brand assets easily accessible in a Canva brand kit makes life easier for creators and reduces revisions (and related headaches) for your design team.
A thorough, user-friendly brand kit can pay off for brand growth, too. TINT reports that user-generated content (UGC) can boost engagement, reduce cost-per-click in ads, and increase brand conversions. Netflix, for example, includes tips on proper logo usage and readability tips in their style guide. With this guide readily available, internal and external partners — with or without design experience — have the resources they need to most effectively tell this brand’s story.
Whether they’re created by your social media team, sales representatives, or customer advocates, assets associated with your company should always include the same colors, fonts, and logos. Any missteps could hurt your brand reputation along the way. For example, if you saw an ad for McDonalds, but the M logo in the corner wasn’t the golden arches you were expecting, it’d be easy to dismiss the ad as spammy or illegitimate.
According to a recent Lucidpress study, 85% of companies report having brand guidelines, but nearly two thirds say that they aren’t enforced.That’s why having all your brand assets easily accessible in a Canva brand kit makes life easier for creators and reduces revisions (and related headaches) for your design team.
A thorough, user-friendly brand kit can pay off for brand growth, too. TINT reports that user-generated content (UGC) can boost engagement, reduce cost-per-click in ads, and increase brand conversions. Netflix, for example, includes tips on proper logo usage and readability tips in their style guide. With this guide readily available, internal and external partners — with or without design experience — have the resources they need to most effectively tell this brand’s story.