--- title: An introduction to brand videos description:   image: https://growthster.com/hubfs/Imported%20sitepage%20images/cs-pharmasalon.jpg.jpg --- [![zafarkahnlogo](https://growthster.com/hubfs/zafarkahnlogo.svg "zafarkahnlogo")](http://AvantaHub,%20LLC) [![zafarkahnlogo](https://growthster.com/hubfs/zafarkahnlogo.svg "zafarkahnlogo")](http://AvantaHub,%20LLC) - [About](https://zafarkahn.com#about) - [Values](https://zafarkahn.com#values) - [Ventures](https://zafarkahn.com#ventures) - [Subscribe](https://zafarkahn.com#subscribe) [![Knowledge Hub](https://no-cache.hubspot.com/cta/default/6331817/2f8ddc5a-0ddc-4a48-839f-7819cb91ca4d.png)](https://cta-redirect.hubspot.com/cta/redirect/6331817/2f8ddc5a-0ddc-4a48-839f-7819cb91ca4d) [Book a Strategy Session](https://zafarkahn.com/resources/videos/an-introduction-to-brand-videos#bookstretegy) - - - - - - [![Knowledge Hub](https://no-cache.hubspot.com/cta/default/6331817/2f8ddc5a-0ddc-4a48-839f-7819cb91ca4d.png)](https://cta-redirect.hubspot.com/cta/redirect/6331817/2f8ddc5a-0ddc-4a48-839f-7819cb91ca4d) - [Home](https://www.zafarahmed.com/) - [Resource Center](https://www.zafarahmed.com/resources) - [Videos](https://zafarkahn.com/resources/videos) - An introduction to brand videos [Videos](https://zafarkahn.com/resources/videos/topic/videos) # An introduction to brand videos ![](https://growthster.com/hubfs/Imported%20sitepage%20images/cs-pharmasalon.jpg.jpg) Team September 26, 2023 FIND ME ON: - - - - - - Designing anything for a brand always involves some creative give and take. It’s important to stay within the brand guidelines that make up the company’s look and feel. But it can be frustrating interrupting a moment of creative flow because you have to find your PDF style guide to ensure you’re using the exact correct shade of turquoise. That’s where Canva’s brand kit tool comes into its own. With a brand kit, your colors, fonts, and approved imagery are all saved right into the design platform, making it easier and quicker than ever to stick to your brand #### Why Brainstorming works? A brand kit is the key to building brand equity — ensuring your company is represented in a consistent and appealing way across all types of content. With brand parameters built right into the platform, everyone who creates content for your company, from business cards to presentations to press releases and social posts, is easily able to represent your brand identity correctly, every time. Recent research shows that brands that use consistent imagery and messaging generate more revenue than those that don’t. And it’s not just for internal team members to use: brand kits can also easily be sent to external collaborators and advocate partners. Plus, you can create multiple brand kits to meet the guidelines for various campaigns, product lines, or sub-brands within your company. In this video Claydon and Rachael show you how to create and scale your brand identity and keep your digital assets consistent. #### What is the purpose of a brainstorming and critical thinking? Whether they’re created by your social media team, sales representatives, or customer advocates, assets associated with your company should always include the same colors, fonts, and logos. Any missteps could hurt your brand reputation along the way. For example, if you saw an ad for McDonalds, but the M logo in the corner wasn’t the golden arches you were expecting, it’d be easy to dismiss the ad as spammy or illegitimate. According to a recent Lucidpress study, 85% of companies report having brand guidelines, but nearly two thirds say that they aren’t enforced.That’s why having all your brand assets easily accessible in a Canva brand kit makes life easier for creators and reduces revisions (and related headaches) for your design team. A thorough, user-friendly brand kit can pay off for brand growth, too. TINT reports that user-generated content (UGC) can boost engagement, reduce cost-per-click in ads, and increase brand conversions. Netflix, for example, includes tips on proper logo usage and readability tips in their style guide. With this guide readily available, internal and external partners — with or without design experience — have the resources they need to most effectively tell this brand’s story. #### What is the purpose of a brainstorming and critical thinking? Whether they’re created by your social media team, sales representatives, or customer advocates, assets associated with your company should always include the same colors, fonts, and logos. Any missteps could hurt your brand reputation along the way. For example, if you saw an ad for McDonalds, but the M logo in the corner wasn’t the golden arches you were expecting, it’d be easy to dismiss the ad as spammy or illegitimate. According to a recent Lucidpress study, 85% of companies report having brand guidelines, but nearly two thirds say that they aren’t enforced.That’s why having all your brand assets easily accessible in a Canva brand kit makes life easier for creators and reduces revisions (and related headaches) for your design team. A thorough, user-friendly brand kit can pay off for brand growth, too. TINT reports that user-generated content (UGC) can boost engagement, reduce cost-per-click in ads, and increase brand conversions. Netflix, for example, includes tips on proper logo usage and readability tips in their style guide. With this guide readily available, internal and external partners — with or without design experience — have the resources they need to most effectively tell this brand’s story. ### Recommended Blogs [RevOps](https://zafarkahn.com/resources/videos/topic/revops) [Videos](https://zafarkahn.com/resources/videos/topic/videos) September 26, 2023 ### [How to set up a content production videos](https://zafarkahn.com/resources/videos/how-to-set-up-a-content-production-videos) [Videos](https://zafarkahn.com/resources/videos/topic/videos) [Spirituality](https://zafarkahn.com/resources/videos/topic/spirituality) September 26, 2023 ### [How to set up a content production workflow across teams videos](https://zafarkahn.com/resources/videos/how-to-set-up-a-content-production-workflow-across-teams-videos) [RevOps](https://zafarkahn.com/resources/videos/topic/revops) [Videos](https://zafarkahn.com/resources/videos/topic/videos) September 26, 2023 ### [An introduction to brand building videos](https://zafarkahn.com/resources/videos/an-introduction-to-brand-building-videos) Team September 26, 2023 FIND ME ON: - - - - - - #### Subscribe to Newsletter #### Contents - Why Brainstorming works? - Benefits - Pros vs Cons - Purpose of Brainstorming - Conclusion Discover more of what matters to you. - [Videos](https://zafarkahn.com/resources/videos/tag/videos) ### Recommended Blogs [RevOps](https://zafarkahn.com/resources/videos/topic/revops) [Videos](https://zafarkahn.com/resources/videos/topic/videos) 26/09/2023 ### [How to set up a content production videos](https://zafarkahn.com/resources/videos/how-to-set-up-a-content-production-videos) [Videos](https://zafarkahn.com/resources/videos/topic/videos) [Spirituality](https://zafarkahn.com/resources/videos/topic/spirituality) 26/09/2023 ### [How to set up a content production workflow across teams videos](https://zafarkahn.com/resources/videos/how-to-set-up-a-content-production-workflow-across-teams-videos) [RevOps](https://zafarkahn.com/resources/videos/topic/revops) [Videos](https://zafarkahn.com/resources/videos/topic/videos) 26/09/2023 ### [An introduction to brand building videos](https://zafarkahn.com/resources/videos/an-introduction-to-brand-building-videos) [![zafarahmedlogo3](https://growthster.com/hubfs/zafarahmedlogo3.svg "zafarahmedlogo3")](http://AvantaHub,%20LLC) ## Subscribe to my Newsletter Every now and then I share my thoughts, musings and insights on the ever changing world of digital [![zafarahmedlogo3](https://growthster.com/hubfs/zafarahmedlogo3.svg "zafarahmedlogo3")](http://AvantaHub,%20LLC) - [About](https://zafarkahn.com#about) - [Ventures](https://zafarkahn.com#ventures) - [Knowledge Hub](https://zafarkahn.com/resources) - [Values](https://zafarkahn.com#values) - [Endorsements](https://zafarkahn.com#endorsementsSection) - [Book a Call](https://zafarkahn.com#bookstrategy) - - - - - - The content provided on this website is for informational purposes only and is not intended as a substitute for professional advice, diagnosis, or treatment. The views and opinions expressed on this website are solely those of the author and do not represent the views of any organization, institution, or employer the author may be affiliated with unless explicitly stated. The recommendations and views expressed are personal opinions and should not be taken as financial, legal, or professional advice. Always consult with a qualified professional before making any decisions based on the content provided. 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